A warmly lit two-story suburban home at dusk, interior windows glowing amber against a deep blue evening sky.
Google Business Profile Management

Rank higher. Close more.

When someone searches “mortgage broker near me,” the top result gets the call. We make sure that’s you.

Get found → or email hello@theleadgents.com
The pitch
Most mortgage brokers lose deals they never knew existed. The broker who ranked one spot higher on Google got the call instead.
01

We all use ChatGPT to ask “how to write a professional email.” But when you need a local mortgage broker, you go to Google.

02

They look at the top three. That’s it.

03

They see a photo that feels familiar. A review that sounds honest. One small thing that signals trust.

04

That’s who gets the call. We built our system around that exact moment.

01

ReviewStack

Every closed deal becomes a Google review, automatically. Add your client, we run the timing, the emails, the reminders. Five-stars on repeat, without the chase.

Function
automated review sequence tied to your closed deals.
Outcome
higher review count and star rating, which directly raises where you rank in Google Maps.
02

AutoPost

Four Google Posts a month, written and scheduled for you. Rate updates, market commentary, the answers your future clients are actually searching. Your profile stays alive while competitors’ go silent.

Function
four professionally-written Google Posts per month, published on schedule.
Outcome
a profile that looks alive and authoritative, ranking signals Google rewards, and content that brings in searches you’d otherwise miss.
03

MapLift

Most competitors haven’t touched their profile in months. We update yours weekly with fresh posts, geo-targeted descriptions, and the signals Google rewards. You show up first where it counts.

Function
weekly Google Business Profile optimization.
Outcome
higher rankings in local search, more profile views, more calls from your actual service area.

Here’s everything else we handle.

Photo management

8–12 geo-tagged photos added monthly. Fresh visual content signals activity to Google and builds trust with buyers.

Competitor benchmarking

We surface the top three brokers ranked nearby in your audit, with the gaps in your profile vs. theirs. Updated each cycle.

NAP directory checklist

Name, address, and phone matched across the directories that move the needle for your industry and city. Step-by-step instructions included.

Negative review alert

The moment a 1-star or 2-star review lands, you get an email so we can respond with your context, not a guess.

Monthly report

One page, plain language. What moved, what didn’t, what we’re doing next. No 40-page vanity decks.

Canadian account lead

A named human based in Canada, reachable by text. 2-hour response SLA during business hours.

Your Canadian partner in Google rankings.

We know the neighborhoods, the competitors, and how brokers here actually get found. No overseas agency, no generic playbook. Just a Canadian team that understands what moves the needle for mortgage brokers in BC and Alberta.

Trusted by mortgage brokers across BC and Alberta.

Robert and Spencer, the two Canadian founders of TheLeadGents, standing back-to-back.
Live AI visibility check

Where do you rank when AI is the search engine?

When a homebuyer in your city asks the major AI models for a mortgage broker, where do you sit on the list? See the top 3 in your market, and the gap between them and you.

Free, takes about 10 seconds. We’ll show you exactly where you rank across the largest AI models.

What you get

Two ways to start.

Start with a free audit, or skip ahead to the full Pro service.

Free Audit
$0

A live AI check, plus a fully custom audit hand-written by Robert and Spencer. Emailed within 48 hours.

  • Live AI visibility check for your market
  • Personal GBP audit, hand-written by Robert
  • Fully custom written audit from Robert and Spencer
  • 2–3 priority moves ranked by impact
  • 15-minute call invitation if you want it
Start with the live check ↑
Pro
$279/mo CAD

Everything above, done for you by a named Canadian lead.

  • Google Posts4/month, written for you
  • Profile photos8–12/month, geo-tagged
  • Customer review requests3-email sequence, AI-personalized
  • AI-drafted review repliesIn your voice, human-approved
  • Map-pack rank trackingYour local pack standing, watched
  • NAP directory consistencyIndustry-specific checklist
  • Competitor benchmarkingTop 3 nearby, refreshed each cycle
  • Negative review alertEmail the moment a 1-2★ lands
  • Monthly report1-page custom PDF
  • Canadian account leadNamed human, text reachable
  • Response SLA2 business hours
Get Pro Today →

Questions? Email hello@theleadgents.com

Questions

Questions brokers ask.

What’s the live AI check at the top?
It runs your business through the largest AI models and shows you whether each one mentions you when a homebuyer asks for the best mortgage broker in your city. Free, takes about ten seconds, no card. The same fanout we use internally for paying clients.
What’s in the free audit, and when does it land?
Within 48 hours we email you a fully custom audit from Robert and Spencer: 2–3 priority moves ranked by impact, the AI visibility recap, and the exact next steps for your business. Hand-written, not AI-generated. We include a 15-minute call invitation in the email if you want to talk it through. No card required.
How long until I see ranking improvements?
Most brokers see meaningful movement in 60–90 days. Google Business Profile is a compounding system. The longer we work on it, the harder it is for competitors to catch up. We don’t promise specific rank positions because anyone who does is either lying or breaking Google’s terms.
What happens after I sign up for Pro?
A 15-minute call within 24 hours. We confirm fit, walk through the plan for your profile, and email a Square card-on-file link at $279 CAD per month. The first charge happens after the call, never before. Once payment’s in, you accept us as a manager on your Google Business Profile, confirm your name/address/phone once, and pick a review-response preference. Posts, photos, review responses, monthly reports start the same week. Charges may show as “The Lead Gents” or “WavePoint Web Design” on your statement (one Canadian company, two operating names).
Do I need to give you access to my Google account?
You add us as a manager on your Google Business Profile. We never need your Google password or personal account access. You can remove us in one click at any time. Your profile, your ownership, always.
Am I allowed to pay for this under FSRA rules?
Yes. The Lead Gents is a marketing service, not a referral arrangement. You’re paying for work done on your Google Business Profile, the same category as paying a web designer or a photographer. You are not paying for leads, referrals, or client introductions, which is where FSRA compliance issues arise.
What happens if I cancel?
Your profile stays yours, with every review, photo, and post we’ve added. We remove ourselves as a manager, send you a final report, and that’s it. No clawback, no lockout, no data held hostage.
How is this different from hiring a general SEO agency?
General SEO agencies optimize websites. We optimize Google Business Profiles specifically, for Canadian mortgage brokers specifically. That narrow focus means our playbooks, photo standards, post calendars, and review templates are already built for how brokers actually win, not adapted from a plumber template the week you signed up.

The call is going somewhere. It should come to you.

Claim your spot → or email hello@theleadgents.com